In The Dog Whisperer the host Cesar Millan learns dogs things to do by approaching them as being dogs in the wild. Cesar Millan is able get dogs quiet and is able to let the owner be the boss, instead off the other way around. We have tried to express this in an outdoor and print campaign to promote the popular serie The Dog Whisperer.
National Geographic: Aafke van der Lippe
To promote Engineer Connections with Richard Hammond we developed a campaign with outdoor and print.
National Geographic: Aafke van der Lippe & Laura Dompeling.
Wanna get the coolest job in the world? Become a JIM VJ, go to http://www.jim.be/ , upload your video and sign up. Maybe you’re the next hottest JIM VJ!
JIM: Luc van Laer, Pieter-Jan Wynant & Peter van de Wielle.
FOXlife launches it’s international top serie True Blood through a cross media campaign with a focus on the True Blood premiere party in the Stadsschouwburg Amsterdam last Saturday.
Fox Channels Benelux: Aafke van der Lippe & Marcel van der Zee.
We just launched the advertising campaign for Veridian Dynamics. The company is searching for people for their human testing experiments. If you are interested call them for free: 0800-4200100 or check http://www.veridian.nl/
Veridian Dynamics: Hebe Helmons, Stephan Haseth & Jody Verver.
Vampires in town! In a sexy and styllish ambiance the True Blood Vampire Ball will take place in the Stadschouwburg in Amsterdam on March 27th. Dare designed and developed the website: http://www.truebloodtv.nl/ All the event branding will follow soon. If you want to join, tickets are available online. In cooperation with Chemistry & Ex Porn Star.
Fox Channels Benelux: Aafke van der Lippe & Marcel van der Zee
Live Curious: For the introduction of the new tagline of National Geographic Channel we created large visuals that can be seen on big advertising posts next to the highways in the area of Rotterdam and The Hague.
Fox Channels Benelux: Aafke van der Lippe.
To promote the new digital channel FOXlife Dare developed a campaign based on the strong personalities of their international top series.
Fox Channels Benelux: Josh Blau & Aafke van der Lippe.
To launch the new Disney XD channel in the Dutch market, Dare produced the introduction campaign with Disney Channels Benelux, enhancing the brands drive being a platform to stimulate kids in their achievements to excell in their accomplishments in a cool fun and unstoppable way. This results in the ‘your best trick’ campaign, where we meet the coolest skateboarder, inline skater, BMX-er, streetstyle soccer-ster and breakdancer ever, in the age group 6 to 14 year. Look how they Rock!
Disney Channels Benelux: Marieke van Heeswijk, Daan van Leeuwen & Jessica Walraven.
The more global the brand is, the bigger the need to focus on local relevance – with Nat Geo we worked on a B2B campaign to promote the multi-media solutions of the channel. The ad’s appeared in business magazines, with a wider used key for magazine wrappings sent out to relations and in online bannering.
Nat Geo: Jacqueline Heemskerk & Barbara Gouka.
In this Pan European and multilingual, instore sneaker project, we developed spots for 2 Foot Locker services: Gift Certificate and Sneaker Finder. Shown in all Foot Locker stores throughout Europe.
Foot Locker Europe: Karen Laubach & Lauren Andrews.
A branded ‘chick driver’ set in a big pink wrapping as key visual for the FOXLifeBox: A Dare-ing introduction of the new channel FOXLife to the Dutch press, celebrating the channels ‘tough female side’ - also included a press release book, and USB stick with promo’s and press photo’s.
FOXlife: Marcel van der Zee & Laura Dompeling.
Bringing the brand to life. To change the perception of a wild life channel we developed a campaign focussed on the human connection. Tickling the emotions of the target audience.
Nat Geo: Marcel van der Zee & Laura Dompeling.
Starting with Pink Pop and ending with Lowlands, the Summer festival season is long and hot in Holland. To connect festivals and music to Public Broadcast Channel Nederland 3 we developed an advertising campaign expressing the festival fever targetted to youngsters. Throughout the Summer festival reports and concerts were aired on the channel.
NPO: Chantal Ansems & Marion van Dam.
