Due to our rapid international expansion we have split our activities to launch two new independent agencies with a clear and strong focus.
Rock Agency specializes in creating brand identities.
We deliver strategy, design and media independent campaigns for brands to inspire action.
www.rockagency.com
On the first of November the corporate website of FOX Channels Benelux has been launched, providing FOX Channels Benelux B-2-B information in a nice and clear way. The website covers all the FOX Channels Benelux brands.
Dare designed and developed the website: www.foxchannelsbenelux.com.
Client: Aafke van der Lippe & Barbara Gouka.
Through a couple of branding workshops in combination with desk research we have developed the narrative of the city The Hague for Den Haag Marketing. Based on the narrative we have created an inspiring brand promise that has been translated into adaptations of the visual language for The Hague adding more emotion to it. Soon we will show the full presentation of the case.
Client: Marco Esser & Nicole Janssen
We have developed the webdesign including an introduction video and we have developed a DM Campaign to create interest among suppliers for the proposition and offer of Stirrr.
Stirrr: Jaap Spreeuwenberg & Karlijn Eskens
For our friends at Stirrr we have developed their brand strategy, name and logo design and brand identity. Stirrr is an online platform bringing together event organisers and suppliers. From a wedding to a festival, from a meeting to a conference. Organising becomes easy at Stirrr.
Stirrr: Jaap Spreeuwenberg & Karlijn Eskens
To promote Engineer Connections with Richard Hammond we developed a campaign with outdoor and print.
National Geographic: Aafke van der Lippe & Laura Dompeling.
NostalgieNet has asked us to rebrand their digital channel. We came up with the idea to show the N of NostalgieNet as a projector of different times. Based on this idea we developed the channel identity excisting of: break bumpers, program overviews, promo packaging. We also slightly updated the logo .
NostalgieNet: Tim Beudel, Martin de Vries & Cees Labeur.
FOXlife launches it’s international top serie True Blood through a cross media campaign with a focus on the True Blood premiere party in the Stadsschouwburg Amsterdam last Saturday.
Fox Channels Benelux: Aafke van der Lippe & Marcel van der Zee.
The second issue of the digital magazine of Fox Channels Benelux has been published. It’s full of inspiration, interesting cases and the passion that drives the people at FCB. Take a look here for the full magazine: http://www.wearedare.com/fox_magazine2/
Fox Channels Benelux: Barbara Gouka & Janine Beeuwkes.
CEO Dylan Berry from Smash Haus Music Group, California (US) asked us to create the brand identity of his sound studio and music company SmashHaus. As part of the brand identity we developed the webbranding and are very keen with the looks of his Twitter page http://twitter.com/smashhaus, website http://www.smashhaus.com/ and audio search engine.
SmashHaus: Dylan Berry.
For our friends at Props we created a brand new identity. The idea is based on what they are best at: building incredible props and objects visualised in the P’s that form the Props visual mark.
Props: Paul Theijn & Job Bon.
If you want to know everything about gaming watch Gamepower on JIM. We created the opening titles for the show carrying a lot of energy and power!
JIM: Juc van Laer & Pieter-Jan Wynant
A Fuzzy party! JIM launched their brand new afterschool show Fuzz! with VJ’s Sean & Eline. It’s a funny chaos, with studio guests, all the fun from the web, interactivity and craziness. Check out the opening titles of the show!
JIM: Luc van Laer, Pieter-Jan Wynant & Peter van de Wielle.
The first issue of the new digital magazine of Fox Channels Benelux has been published. It’s full of inspiration, interesting cases and the passion that drives the people at FCB. Take a look here for the full magazine: http://www.wearedare.com/fox_magazine/
Fox Channels Benelux: Barbara Gouka & Janine Beeuwkes.
Live Curious: For the introduction of the new tagline of National Geographic Channel we created large visuals that can be seen on big advertising posts next to the highways in the area of Rotterdam and The Hague.
Fox Channels Benelux: Aafke van der Lippe.
To launch the new Disney XD channel in the Dutch market, Dare produced the introduction campaign with Disney Channels Benelux, enhancing the brands drive being a platform to stimulate kids in their achievements to excell in their accomplishments in a cool fun and unstoppable way. This results in the ‘your best trick’ campaign, where we meet the coolest skateboarder, inline skater, BMX-er, streetstyle soccer-ster and breakdancer ever, in the age group 6 to 14 year. Look how they Rock!
Disney Channels Benelux: Marieke van Heeswijk, Daan van Leeuwen & Jessica Walraven.
Sketches from the brand development for Smash Haus Music Group, California (US). They wanted us to create a cool, edgy yet solid design. Inspired by LA rock branding, we are creating a true rockstar brand identity. Check the newer post to see the result!
Smash Haus: Dylan Berry.
In September RTL launched its newest RTL Lounge channel – targeted at a young female audience. Dare designed a comprehensive on air toolkit with a strong female tone in shapes and colors: round and pink, for packaging promo’s and menu’s. The toolkit is fully automated with the use of Automo.
RTL: Nicolas Eglau & Bert-Jan Hendriks.
In this Pan European and multilingual, instore sneaker project, we developed spots for 2 Foot Locker services: Gift Certificate and Sneaker Finder. Shown in all Foot Locker stores throughout Europe.
Foot Locker Europe: Karen Laubach & Lauren Andrews.
A branded ‘chick driver’ set in a big pink wrapping as key visual for the FOXLifeBox: A Dare-ing introduction of the new channel FOXLife to the Dutch press, celebrating the channels ‘tough female side’ - also included a press release book, and USB stick with promo’s and press photo’s.
FOXlife: Marcel van der Zee & Laura Dompeling.
Bringing the brand to life. To change the perception of a wild life channel we developed a campaign focussed on the human connection. Tickling the emotions of the target audience.
Nat Geo: Marcel van der Zee & Laura Dompeling.
Starting with Pink Pop and ending with Lowlands, the Summer festival season is long and hot in Holland. To connect festivals and music to Public Broadcast Channel Nederland 3 we developed an advertising campaign expressing the festival fever targetted to youngsters. Throughout the Summer festival reports and concerts were aired on the channel.
NPO: Chantal Ansems & Marion van Dam.
Due to our rapid international expansion we have split our activities to launch two new independent agencies with a clear and strong focus.
Cape Rock specializes in motion branding for screens.
We deliver broadcast design, on-air promotion, narrowcast promotion, commercials, corporate films, branded content and online motion graphics.
www.caperock.tv
For a period of three years National Geographic followed many migrations for the great natureproject Great Migrations, and set this on film and screen! It is the most spectacular production from the long history of National Geographic.
To promote Great Migrations we developed a campaign with outdoor, taxi’s and print.
National Geographic: Aafke van der Lippe & Laura Dompeling.
In The Dog Whisperer the host Cesar Millan learns dogs things to do by approaching them as being dogs in the wild. Cesar Millan is able get dogs quiet and is able to let the owner be the boss, instead off the other way around. We have tried to express this in an outdoor and print campaign to promote the popular serie The Dog Whisperer.
National Geographic: Aafke van der Lippe
This summer Disney XD was on tour in the Netherlands with their unique BMX Arena to get kids enjoying BMX biking. To promote the tour we developed a promo showing the Disney BMX Arena truck, track and the enjoyment of the kids. They really liked it!
Disney Channels Benelux: Vincent Beerends
Sometimes content’s is so connected to a channels image, the content partly becomes the channels image. With Discovery Channel we developed block branding icons for ‘Premiere, Survival and Extreme Jobs’. As interstitials these icons supplement the on air signage, also used in promo endboards and menu’s.
Discovery: Alco de Jong & René Andreasi-Bassi.
Wanna get the coolest job in the world? Become a JIM VJ, go to http://www.jim.be/ , upload your video and sign up. Maybe you’re the next hottest JIM VJ!
JIM: Luc van Laer, Pieter-Jan Wynant & Peter van de Wielle.
What kind of humor do you like and what’s your HQ? Do the ‘Nationale Humor Test’ and get to know it. The http://www.nationalehumortest.nl/ is launched by comedy authority Comedy Central.
Comedy Central: Hebe Helmons.
To promote the Fuzz! After School Parties we had a shoot with VJ Sean and Eline to produce their new promo. We have produced a promo with a low-tech feel carrying lots of energy and enthousiasm of VJ’s Sean and Eline’s.
JIM: Luc van Laer, Pieter-Jan Wynant & Peter van de Wielle.
We just launched the advertising campaign for Veridian Dynamics. The company is searching for people for their human testing experiments. If you are interested call them for free: 0800-4200100 or check http://www.veridian.nl/
Veridian Dynamics: Hebe Helmons, Stephan Haseth & Jody Verver.
Vampires in town! In a sexy and styllish ambiance the True Blood Vampire Ball will take place in the Stadschouwburg in Amsterdam on March 27th. Dare designed and developed the website: http://www.truebloodtv.nl/ All the event branding will follow soon. If you want to join, tickets are available online. In cooperation with Chemistry & Ex Porn Star.
Fox Channels Benelux: Aafke van der Lippe & Marcel van der Zee
We created the opening titles for JIM’s movie program Moviesnacks. It has become a colourful rollercoaster of movie madness based on typical movie highlights. Get to know all about movie madness on JIM.
JIM: Luc van Laer & Pieter-Jan Wynant
On February 5th Jesse Jackson will join the MTV Coolpolitics Special in Amsterdam. He will debate about the intolerancy in it always so tolerant Holland. Together with performances from Flinke Namen en Off the Wall it will become a very special night at Boom Chicago in Amsterdam. Dare has created the opening titles and program packaging.
MTV: Geert-Maarten van der Jagt & Coolpolitics: Jaap Spreeuwenberg & Pieter De Stefano
Structured chaos is what Fuzz! is all about. The new show of VJ Sean and Eline from JIM will start on January 11. It’s a after school personality show that’s about all that kids matters. It’s big fun on TV!
JIM: Luc van Laer & Els Vercauteren.
We are developing a new identity for the lovely people at the set and model builders company Props. The new identity system uses real build elements to show off their skills. We designed the five large P’s together with Paul, Job and Lior of Props. These capital P’s are going to be used in their website and throughout the stationary. The photo’s were taken by Lior in their workshop. Read more…
To promote the new digital channel FOXlife Dare developed a campaign based on the strong personalities of their international top series.
Fox Channels Benelux: Josh Blau & Aafke van der Lippe.
Public Broadcaster TROS wanted a new, kid’s inspiring logo for the NOC*NSF (Olympic) programme Z@ppsport, referring to the game, fun and challenge of sports. Design is used for in-programming styling and print, T-shirts, caps etc. Currently working on animated versions. Designed by George Lambermont.
TROS: Hans Hollegie, Harold Boter & Frank Gijtenbeek.
The more global the brand is, the bigger the need to focus on local relevance – with Nat Geo we worked on a B2B campaign to promote the multi-media solutions of the channel. The ad’s appeared in business magazines, with a wider used key for magazine wrappings sent out to relations and in online bannering.
Nat Geo: Jacqueline Heemskerk & Barbara Gouka.
Public Broadcaster VARA launched a new key programme Claudia op Vrijdag, built around famous cabaret artist Caudia de Breij. In this opening title we developed a look, enhancing Claudia’s colorfull personality.
VARA: Laurien Hugas & Patricia van Greven.
Sometimes content’s is so connected to a channels image, the content partly becomes the channels image. With Discovery Channel we developed block branding icons for ‘Premiere, Survival and Extreme Jobs’. As interstitials these icons supplement the on air signage, also used in promo endboards and menu’s.
Discovery: Alco de Jong & René Andreasi-Bassi.
With this film, Asian Food Brand Amoy introduces a new positioning to the Sales Team of Heinz. Together we matched the Contemporary Urban Asia Style in a way the staff felt comfortable ‘at home’ having seen the film.
Heinz: Michel Kriatkow & Bram Nederlof.
Dare has re-branded improvisation comedy brand Boom Chicago. After the positioning workshops we introduced a new creative direction. The brand is designed to work in dynamic way were the logo can be filled with ‘bursts of happiness’. Deliverables included logo, stationary, signage and outdoor.
Boom Chicago: Saskia Maas, Andrew Moskos & Jon Rosenfeld.