We just launched the advertising campaign for Veridian Dynamics. The company is searching for people for their human testing experiments. If you are interested call them for free: 0800-4200100 or check http://www.veridian.nl/
Veridian Dynamics: Hebe Helmons, Stephan Haseth & Jody Verver.
Vampires in town! In a sexy and styllish ambiance the True Blood Vampire Ball will take place in the Stadschouwburg in Amsterdam on March 27th. Dare designed and developed the website: http://www.truebloodtv.nl/ All the event branding will follow soon. If you want to join, tickets are available online. In cooperation with Chemistry & Ex Porn Star.
Fox Channels Benelux: Aafke van der Lippe & Marcel van der Zee
We created the opening titles for JIM’s movie program Moviesnacks. It has become a colourful rollercoaster of movie madness based on typical movie highlights. Get to know all about movie madness on JIM.
On February 5th Jesse Jackson will join the MTV Coolpolitics Special in Amsterdam. He will debate about the intolerancy in it always so tolerant Holland. Together with performances from Flinke Namen en Off the Wall it will become a very special night at Boom Chicago in Amsterdam. Dare has created the opening titles and program packaging.
MTV: Geert-Maarten van der Jagt & Coolpolitics: Jaap Spreeuwenberg & Pieter De Stefano
Structured chaos is what Fuzz! is all about. The new show of VJ Sean and Eline from JIM will start on January 11. It’s a after school personality show that’s about all that kids matters. It’s big fun on TV!
We are developing a new identity for the lovely people at the set and model builders company Props. The new identity system uses real build elements to show off their skills. We designed the five large P’s together with Paul, Job and Lior of Props. These capital P’s are going to be used in their website and throughout the stationary. The photo’s were taken by Lior in their workshop. Read more…
Public Broadcaster TROS wanted a new, kid’s inspiring logo for the NOC*NSF (Olympic) programme Z@ppsport, referring to the game, fun and challenge of sports. Design is used for in-programming styling and print, T-shirts, caps etc. Currently working on animated versions. Designed by George Lambermont.
TROS: Hans Hollegie, Harold Boter & Frank Gijtenbeek.
The more global the brand is, the bigger the need to focus on local relevance – with Nat Geo we worked on a B2B campaign to promote the multi-media solutions of the channel. The ad’s appeared in business magazines, with a wider used key for magazine wrappings sent out to relations and in online bannering.
Public Broadcaster VARA launched a new key programme Claudia op Vrijdag, built around famous cabaret artist Caudia de Breij. In this opening title we developed a look, enhancing Claudia’s colorfull personality.
Sometimes content’s is so connected to a channels image, the content partly becomes the channels image. With Discovery Channel we developed block branding icons for ‘Premiere, Survival and Extreme Jobs’. As interstitials these icons supplement the on air signage, also used in promo endboards and menu’s.
With this film, Asian Food Brand Amoy introduces a new positioning to the Sales Team of Heinz. Together we matched the Contemporary Urban Asia Style in a way the staff felt comfortable ‘at home’ having seen the film.
Dare has re-branded improvisation comedy brand Boom Chicago. After the positioning workshops we introduced a new creative direction. The brand is designed to work in dynamic way were the logo can be filled with ‘bursts of happiness’. Deliverables included logo, stationary, signage and outdoor.
Boom Chicago: Saskia Maas, Andrew Moskos & Jon Rosenfeld.
CEO Dylan Berry from Smash Haus Music Group, California (US) asked us to create the brand identity of his sound studio and music company SmashHaus. As part of the brand identity we developed the webbranding and are very keen with the looks of his Twitter page http://twitter.com/smashhaus, website http://www.smashhaus.com/ and audio search engine.
For our friends at Props we created a brand new identity. The idea is based on what they are best at: building incredible props and objects visualised in the P’s that form the Props visual mark.
A Fuzzy party! JIM launched their brand new afterschool show Fuzz! with VJ’s Sean & Eline. It’s a funny chaos, with studio guests, all the fun from the web, interactivity and craziness. Check out the opening titles of the show!
JIM: Luc van Laer, Pieter-Jan Wynant & Peter van de Wielle.
The first issue of the new digital magazine of Fox Channels Benelux has been published. It’s full of inspiration, interesting cases and the passion that drives the people at FCB. Take a look here for the full magazine: http://www.wearedare.com/fox_magazine/
Fox Channels Benelux: Barbara Gouka & Janine Beeuwkes.
Live Curious: For the introduction of the new tagline of National Geographic Channel we created large visuals that can be seen on big advertising posts next to the highways in the area of Rotterdam and The Hague.
To launch the new Disney XD channel in the Dutch market, Dare produced the introduction campaign with Disney Channels Benelux, enhancing the brands drive being a platform to stimulate kids in their achievements to excell in their accomplishments in a cool fun and unstoppable way. This results in the ‘your best trick’ campaign, where we meet the coolest skateboarder, inline skater, BMX-er, streetstyle soccer-ster and breakdancer ever, in the age group 6 to 14 year. Look how they Rock!
Disney Channels Benelux: Marieke van Heeswijk, Daan van Leeuwen & Jessica Walraven.
Still in sketching phase. Smash Haus Music Group, California (US) wants a cool, edgy and inspiring design. Inspired by LA rock branding, we are creating a true rockstar brand identity.
In September RTL launched its newest RTL Lounge channel – targeted at a young female audience. Dare designed a comprehensive on air toolkit with a strong female tone in shapes and colors: round and pink, for packaging promo’s and menu’s. The toolkit is fully automated with the use of Automo.
In this Pan European and multilingual, instore sneaker project, we developed spots for 2 Foot Locker services: Gift Certificate and Sneaker Finder. Shown in all Foot Locker stores throughout Europe.
A branded ‘chick driver’ set in a big pink wrapping as key visual for the FOXLifeBox: A Dare-ing introduction of the new channel FOXLife to the Dutch press, celebrating the channels ‘tough female side’ - also included a press release book, and USB stick with promo’s and press photo’s.
Bringing the brand to life. To change the perception of a wild life channel we developed a campaign focussed on the human connection. Tickling the emotions of the target audience.
Starting with Pink Pop and ending with Lowlands, the Summer festival season is long and hot in Holland. To connect festivals and music to Public Broadcast Channel Nederland 3 we developed an advertising campaign expressing the festival fever targetted to youngsters. Throughout the Summer festival reports and concerts were aired on the channel.